The infographic represents the critical elements of Liedtka's Four Stages and aims to inform the viewer of the four stages in an easily readable and understandable form.
Liedkats theory is applied to Pfizer Consumer Healthcare, which wants to address its growth challenges with a product that helps people stop smoking called Nicorette.
In the infographic, you will see a view of the entire methodology, a description of each stage, including the theory behind it, and design tools associated with each stage that illustrate the application of the theory and how theory is applied in practical terms.
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