Building a Comprehensive Visual Strategy

For this brief, I was tasked with creating a comprehensive visual strategy for a company which manufactures and sells drones to enthusiast drone users and professionals. Throughout the brief, I had to demonstrate the ability to understand the market and develop a company's visual strategy that operates in the drone industry.

My approach for the brief was to use the agricultural industry as my professional drone user and to build a strategy that targets them specifically.

Through brainstorming and research, I developed their drones, corporate identity, and numerous branding touchpoints for enthusiasts and professionals, such as

business cards, brochures, storyboards, and promotional videos.

Bee-D strives to inspire enthusiasts to capture moments in their lives and help improve South Africa's agriculture.

Comprehensive Visual Strategy Presentation