For this brief, I was tasked with creating a comprehensive visual strategy for a company which manufactures and sells drones to enthusiast drone users and professionals. Throughout the brief, I had to demonstrate the ability to understand the market and develop a company's visual strategy that operates in the drone industry.
My approach for the brief was to use the agricultural industry as my professional drone user and to build a strategy that targets them specifically.
Through brainstorming and research, I developed their drones, corporate identity, and numerous branding touchpoints for enthusiasts and professionals, such as
business cards, brochures, storyboards, and promotional videos.
Bee-D strives to inspire enthusiasts to capture moments in their lives and help improve South Africa's agriculture.
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